Editorial Standards
The Bruce Millar Personal Training Blog is dedicated to helping busy professionals and parents stay strong, active, and injury-free while balancing their demanding lives. We take the following steps to ensure our content is accurate, practical, and valuable for your fitness journey.
Phone
07361 594 591
Location
Duns, Berwickshire
start training here
Last Updated: October 2024
Editorial Standards Policy
Bruce Millar Personal Training upholds the highest editorial standards to ensure that our content is reliable, informative, and valuable for busy individuals looking to prioritise fitness in their hectic lives. Our deep understanding of health and fitness, combined with the unique challenges of balancing work, family, and wellness, guides our content creation process.
Editorial Principles
- Accuracy: We conduct thorough research and fact-checking to ensure our content is trustworthy. Relying on the latest scientific studies, expert insights, and fitness trends, we deliver up-to-date, actionable advice.
- Expertise: All content is created and reviewed by certified trainers and fitness professionals who understand the challenges of maintaining health in a busy lifestyle.
- Clarity: We prioritise clear, concise language, making fitness concepts easy to understand and apply—whether you’re just starting or have years of experience.
- Value: Our content provides practical tips and insights to help you build strength, improve health, and stay active without compromising your schedule.
- Originality: We offer fresh perspectives and innovative solutions tailored to busy parents and professionals, ensuring our content stands out and resonates with our audience.
Editorial Process
- Strategic Brief Development
- Our content team creates briefs based on in-depth research to address the specific needs of busy individuals looking to achieve fitness goals.
- Expert-Driven Content Creation
- We collaborate with experienced writers and fitness professionals to produce content that is both engaging and practical.
- Rigorous Fact-Checking and Editing
- Each article undergoes a detailed review for accuracy and relevance before publication.
- Compelling Visuals
- Custom illustrations and relevant images enhance the content, making it visually appealing and easy to follow.
- Final Review and Approval
- Every piece is thoroughly reviewed to ensure consistency and adherence to our standards before it goes live.
Style Guidelines
- Voice and Tone: Our content is approachable yet professional, aiming to motivate and educate busy professionals and parents.
- Formatting and Structure: Clear headings, concise paragraphs, and bullet points improve readability and help readers find the information they need quickly.
- Terminology: While we use fitness-specific terms, we explain technical jargon to ensure accessibility for all readers.
Content Updates
To remain accurate and relevant, we regularly review and update our content. Updates are driven by:
- Performance Review: Analysing engagement metrics to ensure our content meets audience needs.
- Industry Changes: Incorporating new trends and best practices in fitness.
- Reader Feedback: Using audience suggestions to improve our content.
Commitment to Transparency
We only recommend products and services we trust and believe will benefit our readers. All endorsements are based on thorough research and genuine expertise.
Contact
For questions or feedback about our editorial standards, please contact us at bruce@puttonmill.co.uk.
By adhering to these standards, we aim to provide high-quality, reliable content that helps busy professionals and parents achieve their fitness and health goals.